Exclusive Limited Editions of Chrysler 300 Collection

This article highlights various exclusive editions of the Chrysler 300, including the Motown Tribute, Glacier Edition, Mopar ’12, and John Varvatos models. It details their unique features, launch dates, and marketing efforts, emphasizing Chrysler’s innovative approach to special editions and brand legacy.

Special Variants of the Chrysler 300

In 2016, Chrysler introduced the 300S Alloy Edition, distinguished by dark bronze 20-inch wheels (19-inch for AWD), a sleek 300S badge, titanium exhaust tips, wing badges, and glossy black window accents. This marks the latest special model by Chrysler.

Here are some notable limited editions of the Chrysler 300:

Motown Tribute Series
Launched in spring 2013, this edition honored Motown's musical legacy with a premium Beats by Dre sound system, chrome wheels, a USB loaded with Motown hits, and badges on the front fenders signaling its special status.

Berry Gordy Jr., founder of Motown, appeared in a 2012 commercial promoting the Motown Edition, highlighting his musical influence with the phrase, "This is Motown. And this is what we do."

300S Glacier Model
Released in fall 2012 as a 2013 model, the Glacier version of the 300S featured unique design elements that distinguished it from standard models.

Mopar ‘12 Special
Celebrating Mopar’s 75th anniversary, this edition, customized by Mopar Performance, included a 3.91 gear ratio, special badging, and sport-tuned suspension. Limited to just 500 units, it remains highly collectible.

John Varvatos Limited Edition
Available in 2013 and 2014, this exclusive model showcased unique exterior and interior colors with premium materials, appealing to luxury car enthusiasts.

Chrysler's marketing campaigns also featured memorable commercials. In 2011, three ads promoted the Chrysler 300 series. The "Homecoming" commercial featured NFL star Ndamukong Suh driving through his hometown of Oregon, highlighting the vehicle’s versatility and personal storytelling.