Emerging Trends and Market Overview of Tablets in the United States

This article offers a comprehensive overview of the current state and growth trends of the US tablet market, highlighting dominant brands like Apple, user activity patterns, and emerging behaviors such as increased online shopping. It underscores the significant expansion in user base and technological upgrades enhancing user experience, making tablets a vital part of digital lifestyles in the US.

Emerging Trends and Market Overview of Tablets in the United States

The U.S. remains at the forefront of the global tablet industry, with North America serving as its primary market. Between 2013 and 2018, tablet shipments in the region grew by around 20 million units. The user base continues to expand, with estimates suggesting over 180 million Americans will be using tablets by 2019. As of 2014, approximately 150 million Americans were tablet users, and over half of the population was expected to be daily users by 2019.

Apple maintains its dominance in the global tablet market, especially with its iPad series. In 2015, roughly 78 million Americans owned iPads, with half using them regularly. About 25% of U.S. adults used an iPad monthly. The iPad Pro model, equipped with a physical keyboard, has gained traction, with one in ten iPads sold being an iPad Pro. Updates like iOS 11 in 2017 improved multitasking, drag-and-drop features, and file management, elevating user experience.

U.S. tablet users engage in activities such as gaming, online shopping, browsing, streaming, and reading. Online shopping stands out as the most popular activity, with an estimated 100 million users. Video streaming also sees high engagement, with 100 million viewers, expected to increase to 120 million by 2019.

Compared to smartphones, tablets are preferred for shopping, with over 72% of tablet users making online purchases in 2015, versus 43% of smartphone users. By 2019, over 80% of tablet owners are projected to shop online using their devices.