Proto's Hologram Boxes: Bridging Distances in Real-Time

Proto's hologram boxes project life-size 3D video calls, used by Fortune 500 companies and universities for real-time, immersive remote communication.

How Proto Works

Proto's hologram boxes, weighing over 400 pounds and standing taller than the average NBA player, project life-size video of a person. Using advanced graphical techniques like adding shadows and reflections, the system tricks the brain into perceiving a three-dimensional presence inside the box.

Real-World Deployments

Corporate and Events

David Nussbaum, founder and CEO, demonstrated beaming William Shatner from Los Angeles to Orlando for a convention. Major clients include Amazon, Verizon, Siemens, Accenture, Walmart, the NFL, and US TV networks. Proto devices are installed at JFK airport and the Beverly Wilshire hotel for concierge services.

Education

Universities such as Central Florida, MIT, Vanderbilt, Stanford, and Loughborough use Proto to beam in guest lecturers. Professor Gary Burnett noted that students felt a strong sense of co-presence, leading to increased engagement and learning.

Healthcare

West Cancer Center in Memphis uses Proto for remote consultations. Dr. W. Clay Jackson emphasized the importance of non-verbal communication in oncology, stating that the hologram provides a vastly superior experience to traditional tele-health. Patient Crystal Freeman said it felt more like an actual doctor visit.

Product Line and Pricing

Founded in 2018, Proto has 45 employees and sold nearly 1,000 units. Two full-size models: Proto Epic and Proto Luma ($29k–$65k). Tabletop Proto M ($5,900, 30 inches tall, under 30 lbs). Leasing available at $2,500/month for full-size. A future home version under $1,000 is envisioned.

Competitors and Collaborations

Dutch company Holoconnects offers similar tech for hotels and advertising. Google and HP are commercializing Project Starline for more realistic video conferencing. Cisco is integrating holograms into Webex. Proto currently only requires one box per call but does not support Proto-to-Proto communication directly.

Proto continues to expand, aiming to make holographic communication a common tool for both businesses and households.